My bosses loved the work that the designers were doing, but the
recession gave me a reason to break from sending them anymore work. We needed to cut costs and I found the
perfect answer: Microsoft Publisher. I
don’t mean to toot my own horn, but I know how to use the program pretty well. I told my bosses how amazing I am at creating
graphics in Microsoft Publisher, and I outlined the cost savings of cutting out
the designers. They were skeptical at
first, but after I finished explaining the cost savings, they went for it.
I have taken over the graphic design needs for my company
using Microsoft Publisher. Gone are the constraints
of using graphic designers. Never again
will I hear “the images you sent to work from were pulled from the internet,
they are too low resolution to print well,” or “we will not copy someone else’s
work,” or “the color you chose on screen is not a good representation of what
will actually print.” I never have to
hear any of that again. I am now free to
design what I want, using fonts that are copyrighted, colors that won’t print
well, and I am free from the constant whining about how what I want designed is
copyright infringement. I don’t care if
the program I use to create my brilliant ideas produces “not print ready”
files. I can print what I design in
Publisher on my own printer, so that should mean that it is a print ready file.
I will use whatever fonts I want, I will create a brochure that doesn’t fold
well and expect that the printer will fix it.
I will find the one printing company in town that accepts Microsoft
Publisher files and I will demand my money back when it doesn’t print the way
it looks on my monitor. I will force
them to read my mind on whether or not I expect a full bleed and whether or not
I chose royal blue or purple for my designs.
I will create artwork based on what I think will work, whether or not it
makes others cringe. I like the look of
unbalanced designs with five or more different fonts, photos that are fuzzy,
6pt illegible fonts, and drop shadows that look like the image is being lit
with a 5000 Watt light bulb. I am a marketing
genius that design my own graphics using Microsoft Publisher and I am glad
that I no longer have to pay those worthless graphic designers.
*The writer of the above piece was fired immediately
after publishing this article.
This is great Shrink. It’s very funny. A few things to think about…
ReplyDeleteFunny is not empathy. If you understood a little better that your clients don’t understand Pantone or Web ready colors, maybe an opportunity is there. Maybe you should send your clients free color swatches with your name on them. Maybe you should educate them, not sarcastically, but sincerely. Maybe that’s your audience.
Second, funny can still be well written. You need to strike “being,” “being that I,” “me being,” and similar uses from your vocabulary. Make your verbs more active and lose “starting out with” and “coming up with” as well.
Here is your first paragraph pared down…
“I relied on expensive graphic designers for too long.
“When I joined my company's marketing department, I followed their procedures. I created brilliant ideas that mobilized customers. Then I contacted vendors to calculate costs.
“The last vendor on my list was my least favorite. I dreaded contacting the graphic design agency. My ideas lost momentum the moment I spoke with them. They would gripe about the color I chose, saying it was impossible to print. They would tell me drawing in one dimension was not possible, which is just ridiculous. They always came up with some lame excuse as to why they couldn’t do what I wanted.
“When the recession hit, I was able to make my move.”
Much cleaner, lighter, and easier to read. Still funny. You should think of writing as design.
You do a great job putting yourself into the minds of your clients. That can be both funny and helpful.
Good work.
O.K. The Design Shrink, this had me laughing. Especially the part where you said -
ReplyDelete“I like the look of unbalanced designs with five or more different fonts, photos that are fuzzy, 6pt illegible fonts, and drop shadows that look like the image is being lit with a 5000 Watt light bulb.”
Maybe that last big paragraph could be broken up into two or three smaller ones. Remember design and not overwhelming the reader.
I did like how you gave your piece a nice touch by adding the tag at the end stating that the writer of the article had been fired. It was very cute.